Women Inspiring Women: The Heartbeat of Rebecca Adventure Travel
- By:
Johanna Alvear
In celebration of Women’s History Month and International Women’s Day, we at Rebecca Adventure Travel are reflecting on the incredible contributions of women in the travel industry. As a women-led travel company, we are deeply committed to female empowerment in tourism, recognizing that the essence of our journeys is enriched by the remarkable women we collaborate with and those who inspire us daily. From female guides leading expeditions to women running sustainable tourism businesses, their presence shapes how we explore the world. By sharing their stories, we honor their achievements and their lasting impact on the women in adventure travel who follow in their footsteps.
Women at the Core of Rebecca Adventure Travel
Our foundation is built upon the dedication and passion of women. From our inception, women have been instrumental in every facet of our operations, steering our mission to provide authentic and transformative travel experiences. Our team is composed of passionate women who design, lead, and manage immersive trips across Latin America.
Women-Led Travel Companies Creating Change
As a women-led travel company, we believe in actively supporting women at every stage of the travel cycle. This includes:
- Partnering with women-led businesses. From eco-lodges run by women to female-owned adventure tour companies.
- Employing female guides and specialists. Empowering women in local communities through employment and leadership.
- Championing sustainability and ethical travel. Ensuring that women in adventure travel are not only included but leading the way.
These collaborations don’t just support individuals; they create generational change, giving women the tools to build businesses, educate their children, and uplift their communities.
Women Who Inspire Us
So who inspires us? At the heart of our company are stories of women who have touched our lives and motivated us to strive for excellence. We are advocates of women supporting women and here our team members share stories of extraordinary women who have influenced them, be it through direct collaboration, mentorship, or shared adventures. Read on for personal narratives from our team members, each highlighting a woman who has inspired them.
María Andrea Castillo: A Guiding Light in Ecuadorian Tourism
Cuenca-born María Andrea, a national guide and tour leader, inspires our Operations Supervisor, Karina Olivo. Passionate about sharing Ecuador’s beauty, María Andrea’s tourism career began with studies in Cuenca and an internship in the Galapagos, where she fell in love with both the islands and her future husband. Raising her daughters there while working in tourism, she faced a career setback during the pandemic. Returning to Quito, she revalidated her credentials, earned her National Tour Guide certification, and rebuilt her career.
María Andrea and Kari have collaborated on countless once-in-a-lifetime trips!
For the past two years, she’s freelanced for top companies, including Rebecca Adventure Travel, promoting sustainable tourism and conservation while showcasing Ecuador’s heritage, from the Galapagos to Cuenca and Quito. On a personal level, María Andrea’s support goes beyond her role as a guide. When a colleague faced a serious illness, she stepped in without hesitation, ensuring operations ran smoothly and taking the initiative to train new staff.
Her leadership, kindness, and unwavering support reflect the very essence of women inspiring women in the travel industry. Her story is a testament to the power of community, resilience, and the incredible impact that women have in shaping the world of travel. She embodies our Travel With Purpose philosophy, which we share through our Huella Positiva (Positive Footprint) initiative, showing travelers how their contributions improve local communities.
Dr. Sylvia Earle: A Deep-Sea Visionary and Protector of the Galápagos
For Charli Pocock, our Marketing Manager, few women embody the spirit of fearless exploration and tireless dedication like Dr. Sylvia Earle. As a marine biologist, oceanographer, and advocate, Dr. Earle has spent her life breaking barriers in marine research and conservation, proving that passion and persistence can lead to real change. Her work is particularly impactful in the Galápagos Islands, a place she has studied and fiercely advocated for decades. Even at 89 years old, she continues to dive into these waters, witnessing firsthand the transformations taking place beneath the surface. Her latest visit, just months ago, is a testament to her enduring commitment to ocean conservation.
Dr. Sylvia Earle is a legend! And Charli’s personal hero.
A Woman Without Limits
Dr. Earle’s career is filled with historical firsts. She became the first female Chief Scientist of NOAA, the highest-ranking scientific position in the U.S. ocean agency. She also led the first all-female aquanaut mission, spending two weeks living underwater to conduct groundbreaking marine research. Through her Mission Blue initiative, she has created a global network of marine protected areas, known as “Hope Spots”, safeguarding critical ecosystems from destruction. Her contributions to ocean conservation have earned her the title of “Her Deepness”, a recognition by TIME Magazine that reflects her unmatched influence in the world of marine science.
A True Inspiration for Travel with Purpose
Dr. Sylvia Earle’s relentless advocacy, scientific brilliance, and deep respect for the ocean make her an inspiration not only for women in science but for anyone who believes in Travel with Purpose. She reminds us that age, gender, and societal expectations should never limit our potential. For Charli, Dr. Earle goes beyond being a marine biologist. She is a role model, a pioneer, and a woman who has dedicated her life to making the world a better place. One day, she hopes to meet her in person and witness her unwavering passion for protecting our blue planet firsthand.
Tamara Tangoy: A Guiding Force in the Cuyabeno Wildlife Reserve
For Katie, our Sales Supervisor, Tamara isn’t just a local guide at Cuyabeno. She is a woman who embodies strength, resilience, and tenacious determination. Through her work, Tamara has not only carved a path for herself in the male-dominated field of Amazonian guiding, but she has also inspired those around her with her unshakable spirit and kindness. She proves that being a woman means facing challenges with grace, living each day with purpose, and showing others that they, too, can rise above any obstacle.
As an expert guide, Tamara Tangoy elevates the traveler experience to a whole new level!
A Journey of Growth and Perseverance
Tamara’s love for guiding is deeply personal. It has allowed her to support her family, broaden her horizons, and connect with travelers from around the world. Through her work, she has sharpened her English skills, learned about different cultures, and developed a deep sense of discipline and responsibility. Her path has not been without obstacles, but she has faced every challenge head-on, proving that nothing can stop a woman determined to succeed. For Tamara, guiding is more than just a job; it is a source of personal growth and transformation. She is proud of how far she has come, not just in her career but in proving to herself that she is capable of achieving anything she sets her mind to.
A Strength That Shines Through
For Katie, Tamara is unforgettable. In the heart of the Amazon rainforest, she moves with the confidence and knowledge of someone deeply connected to the land. Her storytelling brings the forest to life, her warmth makes every traveler feel at home, and her presence radiates quiet yet undeniable power. At first glance, she may seem serious, but the moment she smiles, you can see her heart, a heart full of resilience, generosity, and light.
Diana Carrasco: Elevating Tourism in Quito with Passion and Vision
This successful businesswoman is the inspiration for our Finance Supervisor, Myriam Granda. Diana is a passionate ambassador for her hometown, Quito, Ecuador. As the General Manager of Quito Tour Bus, Diana has transformed urban exploration in the capital, offering visitors an immersive way to experience its rich history, vibrant culture, and sensational landscapes.
Diana’s visionary spirit inspires Myri to share her country’s wonders with the world.
A Leader Who Embraces Innovation and Resilience
Diana is not just an entrepreneur and tour guide, she is a visionary force in Ecuadorian tourism. With a background in Tourism Administration, she has continuously adapted to the ever-changing landscape of the industry, embracing new technologies and innovative approaches to enhance the visitor experience. Her ability to anticipate trends and develop unique, engaging tours has solidified Quito Tour Bus as a trusted and respected brand in local tourism. Her leadership is defined by an unwavering commitment to quality. She understands that in tourism, every detail matters, and she ensures that each guest receives a personalized and memorable experience. This dedication has set high standards in Quito’s tourism industry, making her company a model of excellence.
A Passion That Transforms Tourism into Purpose
What inspires Myriam most about Diana is her unbreakable passion for Quito. For her, tourism is not just business; it is storytelling, cultural preservation, and an opportunity to showcase her city’s soul. Every tour she crafts is a reflection of her deep appreciation for her hometown, and that passion is contagious. Diana also recognizes that tourism has the power to drive positive change. Through her work, she creates economic opportunities for local communities and fosters cultural exchange between travelers and residents. Her leadership is shaping a more sustainable and inclusive future for Quito, demonstrating how travel can be a force for good. Diana’s story is a powerful example of how women in travel can transform their passion into impact, uplifting communities while inspiring travelers to see a destination through the eyes of those who love it most.
Lidia: A Young Trailblazer in Intisisa, Guamote
For Viviana Álvarez, our Human Resources Supervisor, inspiration isn’t limited by age. At just 11 years old, Lidia, a young girl from the community of Intisisa in Guamote, Ecuador, embodies determination, resilience, and a fierce sense of purpose.
Lydia is proof that you’re never too young to leave your mark!
Dreaming Beyond Limits
Despite growing up in an area with limited opportunities, Lidia’s ambition is persistent. She dreams of becoming a soldier, a goal that reflects her strength and unshakable resolve. At the same time, she has already taken her first steps toward financial independence, crafting and selling hand-sewn keychains, a skill she learned from her family. Her creativity and work ethic set her apart. While many children her age are still discovering their passions, Lidia is actively building her future, proving that determination and resourcefulness can create opportunities, even in the most challenging environments.
A Symbol of Strength and Possibility
What inspires Vivi most about Lidia is her courage in the face of adversity. Instead of being discouraged by the limitations around her, she chooses to push forward, holding onto her dreams with unyielding persistence. Her story is a reminder that women, no matter their age or background, have the power to shape their own futures. At Rebecca Adventure Travel, we believe in stories like Lidia’s because they represent the heart of Travel with Purpose. By supporting young women, local communities, and sustainable initiatives, we contribute to a future where more girls like Lidia have the resources, encouragement, and opportunities to pursue their ambitions. Her resilience is a powerful inspiration, motivating us to continue working on projects that leave a lasting impact on the lives of women and communities across Ecuador.
Leticia: Cultivating Sustainability and Strength in Colombian Coffee Farming
For Rebecca Braak, our Founder and CEO, Leticia is a woman who embodies both strength and sustainability. In Envigado, Colombia, Leticia owns and operates Observatorio Agroecológico El Cafetal, the only certified organic coffee farm in the area. Through her commitment to sustainable agriculture, she has not only built a thriving business but has also created a better future for her family, ensuring that her three children receive an education and that their livelihoods remain secure.
Rebecca feels blessed to have met Leticia.
A Lesson in Sustainability and Innovation
During a 2024 visit to Leticia’s farm, Rebecca and Katie experienced firsthand how organic coffee production is possible without the use of chemicals. Leticia taught them that certain plants, like tobacco, can serve as natural pesticides, demonstrating how nature itself provides solutions when treated with respect. Leticia’s farm operates with a deep understanding of ecological balance, using traditional methods to take coffee from bean to cup while working with the environment instead of against it. With just two hectares of land, she proves that sustainability is not about size but about approach and dedication.
Strength Wrapped in Kindness
What inspired Rebecca most was Leticia’s quiet yet undeniable strength. She is a woman who has built something meaningful through hard work and knowledge, showing that impact starts at a local level. Despite the challenges of organic farming, Leticia carries herself with grace and warmth, making everyone who visits her farm feel welcome. Rebecca feels blessed to have met her and hopes to introduce more travelers to her inspiring story, one that proves that sustainability and success can go hand in hand, especially when guided by resilience and passion.
Leading by Example: Women in Our Management Team
Our leadership team, made up of dynamic women, fosters an environment where innovation and mentorship thrive. Here, women uplift women, whether it’s supporting career growth, guiding travelers, or advocating for responsible travel. Below, our female leaders share personal insights on how they inspire and support other women. Their experiences shed light on the importance of representation and the ripple effect of empowering others.
Karina Olivo: Balancing Family and Career with Passion and Purpose
Kari at the Children’s Day event in Antonio de Ulloa School, distributing books to young readers.
For Kari, our Operations Supervisor, being a daughter, wife, and mother has greater meaning than just balancing responsibilities. It is about leading by example. She strives to inspire women who, like her, work to support their families, proving that success is possible when fueled by dedication, perseverance, and love. Kari believes that women should not have to choose between professional growth and family life. With resolute determination and the support of loved ones, she has learned that passion and purpose can coexist. By embracing both her career and personal life, she hopes to motivate other women to pursue their goals with confidence, knowing that success is not measured by sacrifice, but by the balance we create and the love we pour into everything we do.
Charli Pocock: Protecting Our Oceans Through Action and Advocacy
Hailing from England, Charli has called the Galapagos Islands home for over eight years.
For Charli, our Marketing Manager, inspiration comes from action. As a marine conservationist and active volunteer with the Galápagos National Park’s coral restoration project, she is committed to protecting marine ecosystems and encouraging other women to do the same. Charli believes that anyone can make a difference, whether through scientific research, advocacy, or responsible travel. By engaging in hands-on conservation work, she hopes to empower more women to take part in protecting the oceans, proving that dedication, knowledge, and passion can create lasting change. Her efforts serve as a reminder that protecting our planet is a shared responsibility, one that becomes even stronger when more women step forward to lead the way.
Katie Beckwith: Finding Strength and Joy Beyond Challenges
Katie horseback riding across Cotopaxi National Park.
For Katie, our Sales Supervisor, inspiration comes from resilience. She hopes to show other women that even in the face of cancer, fear, and uncertainty, life can still be filled with adventure, joy, and strength. Her journey has been one of persistence and courage, proving that challenges do not define us. How we rise from them does. By embracing each moment fully and fearlessly, she hopes to encourage other women to reclaim their own strength, knowing that no obstacle is too great to overcome. Through her experiences, Katie reminds us that true adventure is not just about the places we explore, but about the spirit with which we navigate life itself.
Myriam Granda: Inspiring Growth Through Travel and Culture
Myri was fundamental to our B Corp application process!
For Myriam, our Finance Supervisor, inspiration comes from constant growth and exploration. She hopes to motivate other women to push beyond their limits, seek self-improvement, and embrace new experiences. Through travel and cultural exchange, women can broaden their perspectives, challenge themselves, and develop a deeper appreciation for the world around them. At the same time, Myriam believes in the importance of celebrating and promoting the beauty of Ecuador, ensuring that its rich heritage and traditions are shared with the world. By taking action and leading by example, she hopes to encourage more women to dream bigger, travel farther, and embrace a life of discovery and empowerment.
Viviana Álvarez: Creating Opportunities and Driving Change
Vivi enjoying Ecuador’s Inca ruins, Ingapirca.
For Vivi, our Human Resources Supervisor, empowerment is about taking action, no matter how small, to create meaningful change. She believes that every step forward, every decision made with purpose, contributes to shaping a better world for women. Her work at Rebecca Adventure Travel reflects this passion. By creating opportunities and fostering growth, she hopes to inspire other women to pursue their dreams, regardless of the challenges they face. Through dedication and resilience, Vivi demonstrates that empowerment is not just about personal success but about lifting others along the way, proving that real impact starts with the courage to believe in change.
Rebecca Braak: Leading with Passion, Balance, and Purpose
Colombia’s perfect climate and soil nurture some of the world’s finest coffee.
Rebecca hopes to inspire other women by embracing a multifaceted lifestyle, proving that it is possible to run a business, care for a family, and follow one’s passion; without sacrificing any of them. For her, leadership is not about choosing between professional success and personal fulfillment, but about finding an authentic balance that allows both to thrive. She wants her life to serve as a reminder to women who feel trapped by expectations, showing them that they are not limited to one path. Her goal is to inspire both women and men to pursue their passions, carve out their own journeys, and live with purpose. Rebecca firmly believes that if you follow your passion, honor your own rhythm, and listen to your heart, you can achieve anything, as long as you remain true to who you are.
The Significance of Women in the Travel Industry
Women constitute a substantial portion of the travel and tourism workforce, bringing unique perspectives and skills that enhance the industry. According to the World Travel & Tourism Council, women account for more than 50% of the sector’s workforce, underscoring their critical role in its growth and sustainability. Engaging women in tourism leads to broader community benefits. When women thrive, they invest in education, health, and local enterprises, creating a positive feedback loop that fosters development. Here are some stats to put things in perspective:
- Economic Empowerment. Women reinvest 90% of their earnings into their families and communities, creating positive cycles of development.
- Sustainable Tourism Leadership. Women-led travel companies drive eco-conscious, ethical travel practices.
- Diverse and Authentic Experiences. Female guides and entrepreneurs provide insights that enhance cultural exchange and deepen traveler connections.
This is why we make it a priority to support women inspiring women, ensuring that female leadership in travel continues to expand and thrive. Women have continually defied expectations. Female guides, expedition leaders, and conservationists are reshaping how we explore the world. Their presence challenges stereotypes and opens doors for future generations of female explorers. Despite their significant presence, women often face challenges in leadership representation within the industry. By advocating for gender equality and providing platforms for women’s advancement, we aim to break barriers and set new standards for equitable and inclusive growth in travel.
Women in the Travel Industry Are Shaping the Future
As we commemorate Women’s History Month and International Women’s Day, we celebrate the women in the travel industry who inspire, lead, and transform the world of travel. At Rebecca Adventure Travel, we are privileged to work alongside these trailblazers and remain committed to fostering an environment where women inspiring women is not just a theme but a daily practice. We invite our readers and travelers to join us in acknowledging and supporting the invaluable contributions of women in tourism. Together, we can pave the way for a more inclusive and empowering travel industry.
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